New Addition Coming to Hy-Vee Stores in Minnesota + Wisconsin

Something new will be popping up soon at Hy-Vee stores throughout the United States, including in Iowa, Minnesota, and Wisconsin.  And this change is something you won't be able to miss when you are filling up your grocery cart.

New Addition Coming to Hy-Vee Stores Throughout the United States Including in Minnesota, Iowa, and Wisconsin

Hy-Vee, the retailer of the year for 2023, recently partnered with a tech company to provide a new addition to stores throughout the Midwest.  According to Yahoo! Finance, Hy-Vee will soon be adding 10,000 TV screens at entrances, checkout areas, spots in aisles, at various end caps, and in service departments.  This new addition is a partnership with Grocery TV.

According to MarketingDive.com, Grocery TV will start providing messaging to Hy-Vee customers in February 2025.

Why Is HyVee Bringing This New Addition To Stores in the Midwest?

This partnership with Grocery TV will help manage in-store and off-site marketing campaigns as well as brand advertising from a united platform.  Any in-store messaging that individual stores want to display can also be displayed through the Grocery TV system.

How Many People Still Shop in Person at Stores?

While online shopping has become the norm thanks to stores like Amazon, 85% of sales are still happening in brick-and-mortar buildings according to Grocery TV.  Running in for a gallon of milk, bananas, or heading in with a long shopping list for the groceries needed for the week still brings at least 3 out of 4 Americans to stores each week where they shop in person.

Get our free mobile app

How Many Hy-Vee Stores Are There In The United States?

According to Hy-Vee's website, this popular supermarket now has over 240 stores in the Midwest.  You can now find stores in the following states:  Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin.