GREEN BAY, Wis. (AP) _ One of the most iconic players in NFL and Green Bay Packers history has died.

The Packers cited the family of Bart Starr in announcing Sunday that the Hall of Fame quarterback died at age 85. Starr had been in failing health since suffering two strokes and a heart attack in 2014.

Starr was an ordinary quarterback until teaming with Vince Lombardi on the powerhouse Packers teams that ruled the 1960s and ushered in the NFL as America's most popular sport. Starr led Green Bay to six division titles, five NFL championships and wins in the first two Super Bowls.

Always a graceful, accurate thrower, it's a run for which he's most famous: the sneak that won the famed "Ice Bowl" in 1967.

Starr is the third of Lombardi's dozen Hall of Famers to die in the past eight months, following fullback Jim Taylor and offensive tackle Forrest Gregg.