Kwik Trip’s Huge News: It’s Definitely Not What You’re Expecting.

Kwik Trip, consistently recognized as the top gas station chain in America, has nearly 900 locations across Wisconsin, Minnesota, Iowa, South Dakota, Michigan, and Illinois.

The company has a massive and devoted customer base, a Facebook fan club, and its own apparel line featuring quirky branded merchandise like banana boxers and retro glazers sweatshirts.

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READ MORE: KWIK TRIP OPENING NEW STORES IN MN, WI, IA IN 2025

People love Kwik Trip, so when the La Crosse-based company began hinting at a "big announcement" last Friday, excitement started to grow.

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Kwik Trip uses its social media pages to tease new products (like banana-flavored donuts or gas station roller dog-flavored potato chips) all the time, and many speculated that Monday's announcement would also be food-related.

Kwik Trip's Big Announcement Unveiled: It's Not What You Think!

The "big announcement" wasn't a new product.

It's Kwik Trip's 60th birthday, and Monday, June 16, 2025, has been officially declared "Kwik Trip Day" in Wisconsin. Governor Tony Evers issued an official proclamation recognizing the day, commemorating the company's founding on June 16, 1965.

I'm not sure if the higher-ups at KT read my articles, but this seems like the perfect time to launch birthday cake-flavored dunkers.

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Scott Zietlow, CEO and president of Kwik Trip, said the company is grateful for the recognition.

His statement was published by CBS 58: "We are truly honored to have Kwik Trip Day officially recognized by Governor Evers. This proclamation is a reflection of the incredible work our coworkers do every day to serve our guests and communities. We’re proud to call Wisconsin home, and even prouder to be part of so many lives across this great state."