Minnesota’s Top Trending Halloween Costumes, According to Google’s Frightgeist

The countdown is on to Halloween! We're only a couple of weeks away, so if you still need to decide on a costume, now's the time to start thinking.

Most Popular Halloween Costumes in Minnesota for 2025

If you're ok with matching other people on Halloween, this is the perfect place to pick a costume for this year. I have the top trending costumes for 2025 in Minnesota based on Google search trends.

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Google puts this list together every year. They call it Google Frightgeist. They break down the country by 'areas' and give us the top 5 trending costumes for the year in that particular part of the country.

We've got 5 different areas across Minnesota that we were broken down into, so let's take a peek at each of the top 5 most popular Halloween costumes for this year!

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Most Popular Halloween Costumes in Rochester, MN Area (2025)

5. Mira (from KPop Demon Hunters)

4. Mrs. Lovett (from Sweeney Todd)

3. Dalmatian

2. Labubu

1. Rumi (from KPop Demon Hunters)

Most Popular Halloween Costumes in Mankato, MN Area (2025)

5. Labubu

4. Pumpkin

3. Pennywise

2. The Lorax

1. Rumi (from KPop Demon Hunters)

Most Popular Halloween Costumes in Twin Cities, MN Area (2025)

5. Mr. Incredible (from The Incredibles)

4. Toothless (from How To Train Your Dragon)

3. Rumi (from KPop Demon Hunters)

2. Zoey (from KPop Demon Hunters)

1. Mira (from KPop Demon Hunters)

Most Popular Halloween Costumes in Moorhead, MN Area (2025)

5. Hot Cheetos

4. The Lorax

3. Inflatable Dinosaur

2. Pikachu

1. Elsa (from Frozen)

Most Popular Halloween Costumes in Duluth, MN Area (2025)

5. Huggy Wuggy (from Poppy Playtime)

4. Poison Ivy

3. The Lorax

2. Glida (from Wicked)

1. Rumi (from KPop Demon Hunters)