New ‘Runaway Train’ Music Video Features Missing Children From Minnesota, or Your Current Location
NOTE: The video above does not contain the geolocation technology, click the link at the bottom of this story to view the geolocation targeted version.
Every parent's worst nightmare, not knowing where your children are. Sometimes it's just for a few minutes, although those minutes feel like they last forever. For some, unfortunately, their children disappear, and they don't see or hear from them for a long time, or never again.
These are sobering, and horrifying, numbers. According to the National Center for Missing and Exploited Children (NCEMC), there were 424,066 reports of missing children made to law enforcement in 2018. That's just too many missing children, in fact, it's 424,066 too many. If you go to their site, they have some great publications about missing and exploited children, for parents, law enforcement, etc.
In comes the new initiative, Runaway Train 25, just days before National Missing Children's Day, May 25th. Twenty-five years ago, Minneapolis band Soul Asylum first recorded "Runaway Train" which featured photos of missing children. Back in the day, when MTV was pretty much exclusively videos, their song helped reunite 21 of the children featured with families. Fast forward to 2019, and the release of Runaway Train 25;
Runaway Train 25 uses geolocation technology to turn the music video content into a search tool to find missing children. The video automatically updates itself with the profiles of missing children from the NCMEC database based on a viewer's location, which people can share across Twitter and other social media platforms.
This is really a great tool, if you watch the video in MN, you will see missing MN children. Watch it in CA, you'll see missing children in CA. The idea is to get as many people watching as possible, and hopefully, they will recognize one of the missing children to reunite them with their loved ones.
Click here to see the missing children from Minnesota, or wherever your geolocation is.
Sources: National Center For Missing and Exploited Children, Yahoo! Finance