![Rochester Orthodontist Shows Up On National News Show (VIDEO)](http://townsquare.media/site/715/files/2021/06/attachment-GLK-STORY-Gina-Kolas.jpg?w=980&q=75)
Rochester Orthodontist Shows Up On National News Show (VIDEO)
![KROC-AM logo](https://townsquare.media/wp-content/uploads/2019/08/KROCAM.png?w=100)
On June 7, 2021, a Rochester, Minnesota orthodontist and patient appeared in a national news story about the Zoom Effect, adults wanting orthodontic work done because they didn't like how they looked on all the zoom calls.
The Zoom Effect, coined by a New York orthodontist, is basically what people before zoom calls called, "Too many looks in the mirror." I'm not making a joke here.
If you're anything like me, as a kid you were asking your parents for braces so you would like the smile you saw in the mirror. And as an adult, I know countless people that have done the very same same thing.
Only, in the last year, there have been a LOT more cameras we're looking into than mirrors.
So, reporter Andrea Day did the story for CNBC's Shepard Smith and, after talking with a big city orthodontist, told the story of Gina Kolas, a patient at GLK Orthodontics in Rochester, who said, "Seeing myself on camera, I just thought...oh goodness, I didn't realize my teeth were so crooked..."
Click play to see the story.
As always, if you have a comment, complaint, or concern about something I wrote here, please let me know: james.rabe@townsquaremedia.com
Speaking of Rochester orthodontists, have you seen Rochester's Orthodontic Tik-Tok star?
Listen to James Rabe and Jessica Williams 6a to 10a on Y-105 FM's Early Morning Show.
5 Places Near Rochester to Enjoy a Relaxing Day Floating Down the River this Summer
More From KROC-AM
![6 Dog-Friendly Events in Minnesota That Will Make Tails Wag](http://townsquare.media/site/719/files/2024/07/attachment-RS14848_178712512.jpg?w=980&q=75)
![There Are Now Only 5 Drive-In Theaters Left in Minnesota](http://townsquare.media/site/730/files/2024/05/attachment-RS10754_146837667-scr.jpg?w=980&q=75)
![Did You Know There Are 6 Fire Towers You Can Climb In Minnesota?](http://townsquare.media/site/150/files/2024/07/attachment-fire-tower-featuredc.jpg?w=980&q=75)
![One of Rochester, MN’s Favorite Boutiques Just Announced Big Expansion](http://townsquare.media/site/715/files/2024/07/attachment-primp-1.jpg?w=980&q=75)
![Ten-Digit Dialing Starts on Tuesday Across Southern Minnesota](http://townsquare.media/site/730/files/2024/07/attachment-bruce-mars-FWVMhUa_wbY-unsplash1.jpg?w=980&q=75)
![This Airline Is Now Leaving Minnesota For Good](http://townsquare.media/site/719/files/2024/07/attachment-Airline-Leaving-MN2.jpg?w=980&q=75)
![Deadly Listeria Outbreak Prompts Major Nationwide Recall of Popular Deli Meats](http://townsquare.media/site/1172/files/2024/07/attachment-Deli-Meat-Recall.jpg?w=980&q=75)
![Rochester Clerk Accused of Stealing Pricey Bracelet Meant to be Shipped to Jewler](http://townsquare.media/site/669/files/2024/07/attachment-Untitled-design-4.jpg?w=980&q=75)
![Discovery of Thousands of Fentanyl Pills in Minnesota Hotel Room Leads to Federal Guilty Plea](http://townsquare.media/site/669/files/2024/07/attachment-Untitled-design-3.jpg?w=980&q=75)