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On June 7, 2021, a Rochester, Minnesota orthodontist and patient appeared in a national news story about the Zoom Effect, adults wanting orthodontic work done because they didn't like how they looked on all the zoom calls.

The Zoom Effect, coined by a New York orthodontist, is basically what people before zoom calls called, "Too many looks in the mirror." I'm not making a joke here.

Dr. Nellie Kim Weroha on CNBC (CNBC)
Dr. Nellie Kim Weroha on CNBC (CNBC)
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If you're anything like me, as a kid you were asking your parents for braces so you would like the smile you saw in the mirror. And as an adult, I know countless people that have done the very same same thing.

Only, in the last year, there have been a LOT more cameras we're looking into than mirrors.

So, reporter Andrea Day did the story for CNBC's Shepard Smith and, after talking with a big city orthodontist, told the story of Gina Kolas, a patient at GLK Orthodontics in Rochester, who said, "Seeing myself on camera, I just thought...oh goodness, I didn't realize my teeth were so crooked..."

Click play to see the story.

Perplexed Lawyer Can’t Figure Out Zoom Filter During Call With Judge
Zoom Call Gone Wrong David Gardner via Twitter
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As always, if you have a comment, complaint, or concern about something I wrote here, please let me know: james.rabe@townsquaremedia.com

Twin Cities Summer Jam Ticket Special 2021
2021 Twin Cities Summer Jam
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Speaking of Rochester orthodontists, have you seen Rochester's Orthodontic Tik-Tok star?

 

Listen to James Rabe and Jessica Williams 6a to 10a on Y-105 FM's Early Morning Show.

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