New Downtown Dazzle Parade Lighting Up Rochester, MN!

The Christmas magic is going to be shining bright in Southeast Minnesota.  For the first-time ever, a holiday light parade is showing up in Rochester, Minnesota!

Downtown Dazzle Lighting Up Rochester on December 7th

Bundle the kids up, find some hand warmers at the store, and bring a Stanley with some cocoa and get ready for a fun holiday parade in Rochester, Minnesota.  This parade is extra special because this parade is in the dark and the floats will be showing off their holiday lights.

Everything You Need to Know About the Downtown Dazzle Parade in Rochester, Minnesota

• WHEN: Saturday, December 7th, 2024
• TIME: Parade starts at 5:30 pm
• PARADE ROUTE:  The parade is starting at the Edison Building, will go East on 6th Street SW, turn North at 1st Ave. SW, and end at Central Park.

• EXTRA FUN AFTER THE PARADE: Enjoy a city social "dazzle" celebration in the Peace Plaza following the parade festivities.
• ALL FOR A GREAT CAUSE!  All proceeds from this event (after expenses) will benefit the Salvation Army in Rochester.
• LEARN MORE AND WATCH FOR UPDATES:  Check out the Facebook page for the Downtown Dazzle event here.

Townsquare Media cares about our community! Every year, we help the community in a variety of ways that help bring awareness to nonprofit organizations throughout Southeast Minnesota.  Our team is proud to support local fundraisers, create PSAs that are heard on all eight of our radio stations, emcee galas, and help create digital community campaigns.

Do you have a community event coming up or a fundraiser?  Let us know!  Contact us at jessica.williams@townsquaremedia.com or fill out the form requesting more info at our Townsquare Cares page.